Sustainability Analysis The Rain Forrest Alliance And...

Justin Murray-Frank NTRES 1011 Group 2 Sustainable Confusion Governments, environmental agencies, and corporations alike have utilized the term â€Å"sustainability† in order to convey their respective agendas for general sustainability in environmental, social, and economic realms. In spite of their initiatives, there has yet to be a generally agreed upon, uniform definition for â€Å"sustainability.† This lack of semantic clarity has promoted skepticism among some parties, skepticism primarily focused in the legitimacy of sustainability agendas, as well as the idea of sustainability in itself (Context Development, 1992). This essay seeks to inspect the concepts of sustainability generated by two†¦show more content†¦The RFA (Rain Forest Alliance will be denoted as â€Å"RFA† from this point on) explicitly expresses its efforts to uphold the sustainability pillar of environment with its stated efforts to â€Å"conserve biodiversity† and â€Å"transforming land-use practices.† Additionally, RFA conv eys implicit undertones of an allegiance to the social pillar of sustainability with its mention of working to â€Å"ensure sustainable livelihoods.† Lastly, the organization touches upon the economic pillar of sustainability with a conveyance of its work to transform â€Å"business practices and consumer behavior.† Thus, evidently, RFA’s idea of sustainability is in great alignment with the three pillars of sustainability – the prominent framework for sustainability. As an eco-certifying organization, is not surprising that RFA has an unambiguous, holistic, but thorough idea of sustainability. It must set lofty ideals for corporations and companies to strive towards, in order for said organizations to receive RFA’s eco- certification. RFA’s ideals and assumptions about sustainability seem to be rooted in its notion that â€Å"the health of the land is inextricably connected to the well-being of those who depend on it for their livelihoodsà ¢â‚¬  (â€Å"About Us | Rainforest Alliance,† n.d.). The sustainability of the environment, the vitality of the economy, and the maintenance of a prosperous and satisfied society are valid expansions of RFA’s aforementioned notion, and they most certainly resonate